Frequent breastfeeding and comfort seeking is normal behaviour. Your baby is learning to recognise his/her family.

It is normal for babies to feed 8 to 12 times in 24 hours. This is because baby’s tummies are very small.

It is important to feed your baby whenever he/she shows signs of wanting to feed and for as long as they want to.

  • Babies should be fed when they show early feeding cues:




Rooting with hand sucking
Rooting with hand sucking


If your baby has to wait until a late feeding cue such as crying, fussing, squeaky noises and restless it can make feeding difficult!


Late feeding cue
Late feeding cue


Other signs your baby might be ready to feed:

  • Your breasts feel full
  • Your baby is distressed or needs comforting
  • You or your baby need to rest and relax

Remember! You cannot overfeed a breastfed baby. They will always spontaneously finish feeding when they are full.